Purina has donated £100,000 to Cats Protection to help fund the equivalent of a million meals for homeless cats in its care. The donation forms part of the charity’s long-term partnership with pet care company Purina. It reported an increase of 25% in the number of kittens handed over to its Adoption Centres in the first quarter of 2022 .
Purina has donated £100,000 to Cats Protection to help fund the equivalent of a million meals for homeless cats in its care.
The donation forms part of the charity’s long-term partnership with pet care company Purina.
Cats Protection is a national network of around 210 volunteer-run branches and 37 centres, helping around 200,000 cats and kittens every year.
It reported an increase of 25% in the number of kittens handed over to its Adoption Centres alone in the first quarter of 2022, the donation is a “welcome boost to help feed the thousands of cats and kittens currently being cared for by Cats Protection”.
Donated help cases like cat Bunny who was heavily pregnant when she was handed to Cats Protection’s Bridgend Adoption Centre this spring after her owner said they could no longer afford to care for her.
Molly Hughes, deputy manager of the Bridgend Adoption Centre, said: “It was touch and go for Bunny but she thankfully pulled through. All four cats have since been adopted and can continue their adventures in loving homes.”
Rachel Covey, Cats Protection’s corporate partnerships manager, said: “Many of the cats in care across our Adoption Centres require weeks or months of veterinary care, feeding and other forms of help before they are ready to go to new homes.
“It’s a mission that Cats Protection and Purina takes very seriously and Purina’s generous donation helps us to give so many of these cats a brighter future.”
Calum Macrae, CEO of Purina UK&IRE, said: “At Purina, we are passionate about helping to create and strengthen as many bonds as we can between pets and their humans. We also know that sadly this is a difficult time for some pets and their owners, with life-changing again after the pandemic and the cost-of-living crisis starting to have a real impact on many families.
“We’re so pleased that this donation will continue to support the vital work that Cats Protection does, providing many thousands of cats with the vital nutrition they need while they’re on their journey to hopefully live, long, happy and healthy lives in new homes.”