Secret’s Out: Victoria’s Secret & Co. Says No to Cashmere


For Immediate Release:
December 5, 2022

Robin Goist 202-483-7382

Columbus, Ohio – After learning from PETA that goats scream in pain and fear as they’re tied down and their hair is torn out in the cashmere industry, Victoria’s Secret & Co., which owns Victoria’s Secret and PINK, has banned cashmere. To celebrate, the fashion retailer will receive a box of delicious vegan chocolates from PETA.

“Victoria’s Secret’s decision is a win for the countless gentle goats who will be spared the agonizing ordeal of someone ripping their hair out,” says PETA Executive Vice President Tracy Reiman. “PETA asks everyone to help goats keep their hair by choosing vegan fabrics, which aren’t produced by condemning animals to a lifetime of suffering.”

A PETA Asia video investigation into cashmere farms in China and Mongolia, which together are responsible for 90% of the world’s cashmere, revealed that terrified goats were pinned to the ground while workers ripped out their hair with sharp metal combs so violently that the animals screamed in pain and sustained bloody cuts. In China, goats deemed no longer profitable were slaughtered after workers hit them over the head with a hammer in an attempt to stun them. And in Mongolia, workers dragged them by one leg onto the slaughterhouse floor before slitting their throat in full view of other goats.

The negative environmental impact of cashmere production is greater than that of any other animal-derived material. The industry is a significant contributor to soil degradation, which turns grasslands into deserts, including in Mongolia, where 90% percent of the land is in danger of desertification.

There are plenty of cozy, stylish, vegan fabrics to take the place of animal-derived materials, including soy cashmere, recycled polyester, organic and sustainably farmed hemp, and bamboo as well as modal, Tencel, and viscose made from sustainably harvested wood.

Victoria’s Secret joins ASOS, Columbia Sportswear, Overstock, and dozens of other companies that have banned cashmere. PETA is calling on Urban Outfitters, H&M, Madewell, and other retailers to follow suit.

PETA—whose motto reads, in part, that “animals are not ours to wear”—opposes speciesism, a human-supremacist worldview. For more information, please visit or follow the group on Twitter, Facebook, or Instagram.


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