Press release: Jolly Pets
Crum & Forster Pet Insurance Group (C&F Pet), one of the largest North American pet insurance providers, has partnered with Ohio-based company Jolly Pets to donate 900 enrichment toys to three ASPCA rehabilitation, recovery, and enrichment facilities where they provide care for animals rescued from situations of cruelty and neglect.
“We are elated to support the ASPCA and the ASPCA Pet Health Insurance program in their efforts to change the mindset that animals with behavioral issues are ‘unadoptable,’” said Louisa Casto, marketing director, Jolly Pets. “As a large shelter supporter, we have seen firsthand what a difference Jolly Pets toys make for these dogs. Enrichment activities are so vital to their mental health and rehabilitation, and Jolly Pets values the role we can play in helping prepare shelter dogs for adoptions into new, loving homes.”
Jolly Pets provides products for dogs and cats, continually seeking new and innovative ways to develop superior products for pets. The company’s vision is not just to make a toy, it’s to make a quality toy that will enrich the pet’s life. Their Jolly Rescues Donation Program supports causes in the areas of rescues, shelters, police K-9 and military organizations, natural disasters, and other related groups.
In addition to this donation, and to help support pet parents who may be dealing with behavioral issues with their own dog or cat, the ASPCA Pet Health Insurance program has created a multifaceted behavioral awareness campaign via their website and social media channels to provide relevant, real-world instruction and tips. Resources include an educational video series with behavioral expert and trainer Tabitha Kucera of Chirrups and Chatter.
“As people begin going out more with the easing of COVID-19, some pets are starting to experience separation anxiety. This is often misunderstood and can leave pet parents confused and unable to resolve the problem,” said Bob Capobianco, senior vice president, of Crum & Forster Pet Insurance Group. “We want pet parents to understand what their dog or cat may be experiencing, and we’re hoping this campaign will raise awareness regarding that topic and assist them with informative resources. In addition, pet parents may not know that pet insurance can help cover eligible behavioral issues as well.”
The 900 Jolly Pets toys, which were delivered in mid-August, will provide much-needed support to the animals at the ASPCA Behavioral Rehab Center in Weaverville, North Carolina, the ASPCA Cruelty Recovery Center in Columbus, Ohio, and CARE (the Canine Annex for Recovery and Enrichment) facility unit in New York City.
“We are thankful to Crum & Forster Pet Insurance Group and Jolly Pets for their generous donation of toys to dogs in the care of our ASPCA rehabilitation and recovery facilities,” said Kristen Collins, vice president of ASPCA Rehabilitation Services. “The ASPCA works to care for dogs who have faced cruelty, neglect, and behavioral challenges, and these new toys will provide essential enrichment to dogs in need.”
When the ASPCA assists with cruelty cases, the rescued animals are often relocated to recovery centers operated by the ASPCA to receive ongoing care and enrichment, as well as any needed medical and behavioral treatment. These facilities give the animals the time, space, and expertise they need to recover.
For some animals who demonstrate extreme fear and under socialization, the ASPCA provides specialized, science-based behavior modification, increasing the likelihood of adoption. Treatment plans focus on helping dogs, many of whom never experienced life as a pet, become comfortable with unfamiliar people, household objects and sounds, and real-life situations.