Joanna Krupa Launches Halloween-Themed Beauty Box to Help Dogs Survive the Winter


For Immediate Release:
October 12, 2022

Robin Goist 202-483-7382

Los Angeles – PETA has teamed up with activist, actor, and model Joanna Krupa and vegan beauty subscription service Kinder Beauty for a special Kinder Beauty Mystique Halloween Box, available to purchase here, and 20% of the proceeds from each sale will go directly to support PETA’s work to help dogs who are chained outdoors 24/7.

The limited-edition box includes a “beauty potion” from Honua Hawaiian Skincare that will keep skin hydrated well past the witching hour, a blood-red lipstick from 100% Pure, a pack of chic “evil eye” and constellation temporary tattoos from INKED by Dani, and lunar-phase nail wraps from Ma Soirée—all of which are “gore-free,” meaning they contain no animal-derived ingredients and were never tested on animals.

“I love that my cruelty-free Kinder box supports PETA’s doghouse program, which provides shelter for neglected dogs who would otherwise have no reprieve from storms, wind, or freezing cold,” says Krupa. “One person can make a difference to a lonely dog shivering in a backyard, and this is one way to do that.”

PETA—whose motto reads, in part, that “animals are not ours to experiment on”—opposes speciesism, a human-supremacist worldview. A database of cruelty-free cosmetics companies is available here. For more information, please visit or follow the group on Twitter, Facebook, or Instagram.


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