peta facebook placeholder new Victory! Hudson’s Bay Confirms Fur Ban Following Push From PETA

Victory! Hudson’s Bay Confirms Fur Ban Following Push From PETA

For Immediate Release:
March 23, 2023

Robin Goist 202-483-7382

Toronto – Department store chain Hudson’s Bay, which operates online as “The Bay,” has confirmed to PETA that it no longer sells products made from animal fur, making Hudson’s Bay Company’s entire portfolio of brands—including Saks Fifth Avenue and Saks OFF 5TH—completely fur-free. In thanks for the decision, which follows e-mails from over 100,000 PETA supporters to Hudson’s Bay Company’s businesses and protests at its stores, Hudson’s Bay will receive a box of bunny-shaped vegan chocolates from PETA.

“Fur belongs on the animals who grew it, not on collars and coats,” says PETA Executive Vice President Tracy Reiman. “Hudson’s Bay has come a long way from its fur-trading origins, and compassionate consumers and PETA are celebrating the company’s decision to join the vast majority of the fashion world in saying goodbye to the cruel fur industry.”

PETA notes that most animals killed for fur spend their entire lives inside filthy, cramped cages, where they frantically pace back and forth, gnaw on the bars, and mutilate themselves out of extreme stress and frustration before they’re electrocuted, gassed, or poisoned. Animals trapped in nature often suffer for days before trappers arrive to shoot, strangle, beat, or stomp them to death.

Hudson’s Bay joins hundreds of top retailers and designers—including Macy’s, Nordstrom, Calvin Klein, Chanel, Diane von Furstenberg, HUGO BOSS, Jil Sander, Karl Lagerfeld, and Tommy Hilfiger—in banning fur, and PETA is rallying the public to demand that LVMH follow suit.

PETA—whose motto reads, in part, that “animals are not ours to wear”—opposes speciesism, a human-supremacist worldview, and retired its “I’d Rather Go Naked Than Wear Fur” campaign in 2020 due to the demise of the global fur trade and the shift away from fur by almost all the world’s leading designers. For more information, please visit, listen to The PETA Podcast, or follow the group on Twitter, Facebook, or Instagram.

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