Working with its charity partner, U-Hearts, the session was attended by representatives in Ukraine, USA, Germany, Austria and France.
According to the PIF, all present were “visibly moved” and pledged their support to the Save Pets Of Ukraine initiative in the coming months.
Nigel Baker, CEO of PIF, said: “With a pet population of 7.5 million cats and 5.1 million dogs in Ukraine before the war, there is a real need for support in terms of food, equipment, and medical supplies for those pets that have been left behind when their owners have either sadly been killed or had to flee their homes.
“It was truly heartening to see the UK pet industry coming together during the session to pledge food and financial aid. This crisis is not going away so if any other businesses would like to get involved, we’d love to hear from you.”