Tractor Supply Company, the largest rural lifestyle retailer in the United States, recently announced that its award-winning loyalty program, Neighbor’s Club, will be adding new services for members and new ways to earn. The company anticipates the expansion will deepen relationships with existing customers and help attract new pet customers.
Press release: Petsense
Tractor Supply Company, the largest rural lifestyle retailer in the United States, recently announced that its award-winning loyalty program, Neighbor’s Club, will be adding new services for members and new ways to earn through its pet-exclusive retailer, Petsense – which will now be rebranded as Petsense by Tractor Supply. The company anticipates the expansion will deepen relationships with existing customers and help attract new pet customers to both Tractor Supply and Petsense by Tractor Supply.
“Neighbor’s Club has been a true differentiator for Tractor Supply as we’ve seen strong growth in membership enrollment, increased spending levels, and industry-leading retention levels with our high-value customers,” said Hal Lawton, president and chief executive officer of Tractor Supply. “Finding new ways to provide additional value through the expansion of Neighbor’s Club to pet parents at Petsense by Tractor Supply is a natural fit given the complementary nature of the brands. As an industry leader in the fast-growing pet products and supplies categories, the pairing of the two brands with our Neighbor’s Club program continues our history of providing a more rewarding shopping experience for our customers.”
The latest updates to Neighbor’s Club, which currently has more than 26 million members, are designed to meet evolving pet customer demands by adding ways to earn new services like free pet washes and grooming. The expansion of Neighbor’s Club benefits to Petsense by Tractor Supply, beginning on August 22, allows customers access to a wider selection of brands, supplies, and more at Petsense by Tractor Supply locations, such as premium dog and cat food brands from Fromm, ORIJEN and Royal Canin, among others. The Tractor Supply app also offers a “My Pet” personalization which provides a differentiated digital shopping experience for pet customers like VetInsight, connecting pet parents with a veterinarian for guidance and recommendations, and Tractor Supply Rx, a feature that gives customers the ability to order pet medications through Tractor Supply.
Petsense by Tractor Supply locations are freshening things up for customers as well and will now have a friendlier, more modern, and welcoming experience. The new external signage and internal décor have been unveiled at the Murfreesboro, Tennessee location with the remaining locations to be completed by the end of this year.
“Petsense by Tractor Supply offers our customers a differentiated shopping experience with the curated, premium brands and services they love. We’re excited to provide our customers with a more meaningful loyalty program through Neighbor’s Club,” said Matthew Rubin, senior vice president and general manager of Petsense by Tractor Supply. “Our ability to build and strengthen our relationship with our pet parents and offer them additional value is what makes this expansion really special.”
Petsense by Tractor Supply is kicking off the Neighbor’s Club launch and store refresh project by supporting Hill’s Pet Nutrition’s Food, Shelter & Love Program at all 178 locations nationwide on August 27. The program, which began in 2002, provides shelter partners with training, visuals, and other digital aids to increase adoption awareness, plus exclusive discounts on Hill’s brand pet food. In total, Hill’s Pet Nutrition’s Food, Shelter & Love Program has provided over $300 million worth of food to more than 1,000 shelters, giving over 12 million pets a home. Additionally, Hill’s provides useful adopter bags with coupons, as well as training and pet parent tips at their New Pet Parent website to pet owners.