For Immediate Release:
February 9, 2023
Robin Goist 202-483-7382
Santa Fe, N.M. – Local diners just might think twice about chowing down on chicken after they see—and hear—“Hell on Wheels,” PETA’s new guerilla-marketing campaign featuring a life-size chicken transport truck covered with images of real chickens crammed into crates on their way to a slaughterhouse, complete with actual recorded sounds of the birds’ cries and a subliminal message every 10 seconds suggesting that people go vegan. It will debut by driving through Santa Fe Plaza on Saturday before moving on to confront diners and passersby at The Ranch House, Rowley Farmhouse Ales, The Pantry, and other spots through Sunday as part of the group’s national tour.
When: Saturday, February 11, 12 noon
Where: Santa Fe Plaza, 63 Lincoln Ave., Santa Fe
“Behind every barbecued wing or chicken taco is a once-living, sensitive individual who was crammed onto a truck for a terrifying, miserable journey to their death,” says PETA Executive Vice President Tracy Reiman. “PETA’s ‘Hell on Wheels’ truck is an appeal to anyone who eats chicken to remember that the meat industry is cruel to birds and that the kindest meal is a vegan one.”
PETA—whose motto reads, in part, that “animals are not ours to eat”—opposes speciesism, a human-supremacist worldview. For more information, please visit PETA.org, listen to The PETA Podcast, or follow the group on Twitter, Facebook, or Instagram.