For Immediate Release:
March 21, 2023
Robin Goist 202-483-7382
Los Angeles – Local diners just might think twice about chowing down on fried chicken after they see—and hear—“Hell on Wheels,” PETA’s new guerilla-marketing campaign featuring a life-size chicken transport truck covered with images of real chickens crammed into crates on their way to a slaughterhouse, complete with actual recorded sounds of the birds’ cries and a subliminal message every 10 seconds suggesting that people go vegan. It will debut by circling The Original Farmers Market and The Grove on Thursday before driving past L.A. Wings & L.A. Steaks, Calif Chicken Café, QQ Cafe California Chicken, bb.q Chicken, Birdies, El Gallo Giro in East L.A., and Huntington Park through Sunday as part of the group’s national tour.
When: Thursday, March 23, 12 noon
Where: Outside The Original Farmers Market, 6333 W. Third St., Los Angeles
“Behind every barbecued wing or chicken sandwich is a once-living, sensitive individual who was crammed onto a truck for a terrifying, miserable journey to their death,” says PETA Executive Vice President Tracy Reiman. “PETA’s ‘Hell on Wheels’ truck is an appeal to anyone who eats chicken to remember that the meat industry is cruel to birds and that the kindest meal is a vegan one.”
PETA—whose motto reads, in part, that “animals are not ours to eat”—opposes speciesism, a human-supremacist worldview. For more information, please visit PETA.org, listen to The PETA Podcast, or follow the group on Twitter, Facebook, or Instagram.