talia cohen 30431 unsplash Earth Breeze Cleans Up Its Ad Policy After PETA Appeal

Earth Breeze Cleans Up Its Ad Policy After PETA Appeal

A box of dolphin-shaped vegan chocolates is on the way from PETA to Oregon-based detergent company Earth Breeze, which acted quickly to pull an ad featuring captive dolphins after PETA pointed out that it could be seen as an endorsement of cruel marine parks. The company also updated its ad policy to prohibit images of captive wildlife and the use of live animals, who typically face dismal living conditions and abusive training methods for ad production.

Earth Breeze was quick to agree that dolphins and other wild animals aren’t props, and PETA commends the company for not featuring exploited wildlife in its ads.

In the open ocean, dolphins live in large, complex social groups and swim up to 60 miles each day. However, dolphins in marine parks are confined to cramped tanks, where they swim in endless circles and are made to perform meaningless tricks. The stressful nature of their dismal lives often leads captive dolphins to attack one another out of frustration.

dolphins forced to perform

Forcing dolphins to perform tricks for tourists in exchange for food is typical at cruel marine parks such as SeaWorld.

Earth Breeze, which also uses no animal ingredients and never tests its products on animals, joins a growing list of companies—including JPMorgan Chase & Co., Johnson & Johnson, Levi Strauss & Co., and many others—that have banned captive wild animals from their ads following discussions with PETA.

Here’s What You Can Do to Help Dolphins in Marine Parks

Because of PETA’s campaigns and mounting criticism of SeaWorld, the company ended its sordid orca-breeding program and then agreed to stop allowing trainers to stand on dolphins’ faces and backs in cruel circus-style shows. But 18 orcas are still suffering at the abusement parks, and other dolphins and whales are still being used as breeding machines to create generations of suffering animals.

SeaWorld should end its use of animals, stop breeding all dolphins and whales, and relocate them to seaside sanctuaries, where they could live in large areas of the ocean while still benefiting from human care for as long as they might need.

 Please urge the company to do just that:

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