peta facebook placeholder new ‘Don’t Kill Love!’ Giant Cows Propose a Vegan Valentine’s Day

‘Don’t Kill Love!’ Giant Cows Propose a Vegan Valentine’s Day

For Immediate Release:
February 6, 2023

Nicole Meyer 202-483-7382

Las Vegas – Ahead of February 14, a loving pair of cows are making a sky-high appeal next to Denny’s and IHOP—and within easy walking distance of several chapels in the “Wedding Capital of the World”—urging everyone to have a heart by going vegan.

“Like all mothers, cows fall in love, and mother cows love their babies, grieving and calling out for days after their calves are taken away from them,” says PETA President Ingrid Newkirk. “PETA is asking people to show love by leaving animals off their plates for Valentine’s Day and forever.”

Most cows in the meat industry end up confined to cramped, filthy feedlots, living mired in their own waste, often lame, and without protection from the elements. They’re commonly dosed with antibiotics to make them grow faster, they’re branded and castrated, and their horns are gouged or burned out of their skulls without any pain relief. Although they feel pain, fear, love, and joy, their lives are wretched and disrespected, all for the sake of a fleeting taste of their flesh.

Cows on dairy farms are repeatedly artificially impregnated and then traumatically separated from their newborn calves until their bodies finally wear out and they’re prodded up the ramp into the slaughterhouse. Mother cows used for their milk can be heard frantically crying out for their calves for days after they’ve been dragged away from them. Today there are wonderful alternatives to meat and dairy, from Beyond Burger and Fakin’ Bacon to oat milk and much more. PETA offers a free vegan starter kit on its website.

The billboard is located at 1830 S. Las Vegas Blvd.

PETA—whose motto reads, in part, that “animals are not ours to eat”—opposes speciesism, a human-supremacist worldview. For more information, please visit, listen to The PETA Podcast, or follow the group on Twitter, Facebook, or Instagram.

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