rabbit with starburst axe spray feature image Axe Joins PETA’s ‘Global Beauty Without Bunnies’ Animal Test–Free List

Axe Joins PETA’s ‘Global Beauty Without Bunnies’ Animal Test–Free List


PETA’s Global Beauty Without Bunnies program is delighted to welcome Axe—the world’s No. 1 men’s fragrance brand—to its list of animal test–free companies, meaning that the brand does not and will not conduct tests on animals anywhere in the world.

This wildly popular brand of body spray, bodywash, deodorant, and hair-care products will soon display PETA’s bunny logo.

Axe products are sold in more than 90 countries around the globe, and—by sparing animals the torment of product testing—their new PETA approval vastly widens their appeal for consumers who refuse to purchase products from companies that pay for cruel and deadly tests on animals.

The Sweet Smell of Animal Test–Free Victories  

Axe’s parent company, Unilever, has also banned all tests on animals not required by law for the rest of its products. Unilever is on PETA’s Working for Regulatory Change list of companies, a category that recognizes businesses that test on animals only when explicitly required to do so by law, are transparent with PETA about any tests on animals that have been conducted and why, and work diligently to promote the development, validation, and acceptance of non-animal methods.

Line up of Axe fragrance products

In order to be accepted into PETA’s Beauty Without Bunnies program, companies must commit never to conduct, commission, pay for, or allow tests on animals at any phase of development for both ingredients and final products.

Join the Animal Test–Free Movement

It’s easy to avoid products tested on animals, thanks to PETA’s searchable Beauty Without Bunnies database, which currently lists more than 6,500 animal test–free cosmetics, personal-care, and household product companies and brands. And don’t forget to look for PETA’s bunny logo on products and use your power as a consumer to support PETA-approved companies. By choosing animal test–free products, you’ll help prevent hundreds of thousands of sensitive mice, rabbits, guinea pigs, rats, and other animals from being subjected to agonizing and deadly tests.



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