When Alissa White-Gluz isn’t singing in her melodic death metal band, Arch Enemy, she’s urging people not to get caught up in cruelty. Alissa joined PETA in a beautifully haunting ad to encourage people to go vegan and keep sea animals off their plate.
Commercial fishing is cruelty to animals on a colossal scale, killing hundreds of billions of animals worldwide every year—far more than any other industry. It’s destroying ocean ecosystems: Due to the enormous number of animals caught, 90% of major fish populations are gone.
The first thing that people are ready to, like, disregard as living animals are sea creatures. We’re, like, invading a completely different environment and just destroying all the inhabitants in it.
Fish feel pain as acutely as mammals do, have long-term memories, and communicate with each other using squeaks, squeals, and other low-frequency sounds that we can hear only with special instruments—yet they continue to be impaled, crushed, suffocated, or cut open and gutted, all while conscious.
If you like whales and dolphins, you need to care about fish, too. Scientists estimate that more than 650,000 marine mammals—dolphins, whales, and porpoises—are seriously injured or killed every year by the commercial fishing industry. Sea turtles, birds, seals, sharks, and other “non-target” fish who become entangled in nets and hooked by longlines are considered “bycatch” and thrown overboard. They fall victim to swarming birds or slowly bleed to death in the water.
It’s not mainly the plastic bottles! Becoming entangled in fishing gear is the single biggest threat to the survival of many of the world’s 86 cetacean species, and eating sea life contributes to the obliteration of ocean ecosystems.
Every time you think you want to go eat fish, you can just choose to eat something else. And by making that simple choice, we actually could reverse this damage that is, like, seemingly irreversible.
There’s Nothing ‘Metal’ About Eating Metal
A plate of fish flesh likely comes with a side of toxic heavy metals and other pollutants, including PCBs, which can cause liver damage, nervous system disorders, and fetal damage; dioxins, which have been linked to cancer; and radioactive substances, such as strontium-90. “Seafood” is one of the most common causes of food poisoning in the U.S., and almost 7 million Americans are believed to be allergic to it.
Join Alissa and Go Vegan Today
As Alissa said, “Every time you think you want to go eat fish, you can just choose to eat something else.” By leaving fish off our plates, we can save the lives of countless animals and take a stand against an environmentally destructive global industry that harms millions of sentient beings every day. If you’re ready to go vegan but don’t know where to begin, order your free vegan starter kit and start saving lives today.